Before reading this blog, you have to know that IMC concept is somewhat complex which is why this blog is going to be bit longer than a normal blog. So take a fresh air, be patient, and let’s start. Defining IMC The American Marketing Association defines integrated marketing communications (IMC) as “a planning process designed…
Advertising Agencies The advertising agency (or other types of marketing communication agencies) creates, produces, and distributes the messages. The working arrangement between advertiser and agency is known as the agency–client partnership. An advertiser uses an outside agency because it believes the agency will be more efficient in creating advertising messages than the advertiser would be…
Advertising is a paid form of persuasive communication that uses mass and interactive media to reach broad audiences in order to connect an identified sponsor with buyers (a target audience), provide information about products (goods, services, and ideas), and interpret the product features in terms of the customer’s needs and wants. Advertising is usually paid…