{"id":1468,"date":"2017-10-14T06:07:40","date_gmt":"2017-10-14T06:07:40","guid":{"rendered":"http:\/\/armaniads.com\/?p=1468"},"modified":"2017-11-05T10:53:50","modified_gmt":"2017-11-05T10:53:50","slug":"huawei-nova-2-plus-campaign","status":"publish","type":"post","link":"https:\/\/armaniads.com\/en\/huawei-nova-2-plus-campaign\/","title":{"rendered":"Huawei nova 2 plus Campaign"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section css=&#8221;.vc_custom_1507797572613{padding-top: 30px !important;}&#8221;][vc_row][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ClassHuaweiLogo&#8221;][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJpbWdodWF3ZWlsb2dvJTIyJTIwc3R5bGUlM0QlMjJ3aWR0aCUzQTE1MHB4JTNCJTIyJTNFJTBBJTNDaW1nJTIwc3JjJTNEJTIyaHR0cCUzQSUyRiUyRmFybWFuaWFkcy5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTclMkYxMCUyRmxvZ28taHVhd2VpLnBuZyUyMiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Huawei Corporation was looking for a media agency to release one of its newest products, nova 2 plus! Due to this objective, they targeted a group of customers with special characteristics and started to share their knowledge with our media plan team for a 360 campaign&#8230; Here is an overview of what they wanted us to do, and what we provided them.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center; color: #2e3192;\">nova 2 plus Target Group<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508230230605{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #2e3192 !important;}&#8221; el_id=&#8221;SectionNovaTxt&#8221;][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;ClassRowNova&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1508228091654{margin-top: 0px !important;margin-bottom: -25px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; el_class=&#8221;ClassColumnTxtNova&#8221;][vc_raw_html css=&#8221;.vc_custom_1508228083530{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]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[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1508066138545{margin-top: 0px !important;margin-bottom: -25px !important;margin-left: 50px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;ClassLogoAge ClassColumnTxtNova&#8221;][vc_raw_html el_class=&#8221;ClassImgLOGO &#8220;]JTNDaW1nJTIwY2xhc3MlM0QlMjJDbGFzc0xvZ29BZ2UlMjIlMjBzcmMlM0QlMjJodHRwJTNBJTJGJTJGYXJtYW5pYWRzLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjEwJTJGZ2VuZGVyLmpwZyUyMiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ClassColumnProportion&#8221;][vc_column_text]<\/p>\n<p>In proportion of selected target group, Armani\u2019s market research team started to prepare the OOH media plan to get \ufb01t with. A great campaign designed for whole country in di\ufb00erent strategies. \ufb01nally Huawei Co. selected a continiuous strategy for Tehran which was a\ufb00oradable for them.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;counterClass&#8221;][vc_pie value=&#8221;3.9&#8243; color_mode=&#8221;custom&#8221; color=&#8221;#2e3192&#8243; appearance=&#8221;counter&#8221; title=&#8221;Million people aged 18 to 30 in Tehran&#8221; el_id=&#8221;counter1&#8243; el_class=&#8221;counter&#8221;][vc_pie value=&#8221;2.6&#8243; color_mode=&#8221;custom&#8221; color=&#8221;#2e3192&#8243; appearance=&#8221;counter&#8221; title=&#8221;Million people aged 18 to 30 with social class of B, C1 &amp; C2 in Tehran&#8221; el_id=&#8221;counter2&#8243; el_class=&#8221;counter&#8221;][vc_pie value=&#8221;59&#8243; color_mode=&#8221;custom&#8221; color=&#8221;#2e3192&#8243; appearance=&#8221;counter&#8221; title=&#8221;of 18 to 30 years old people in Tehran was classi\ufb01ed as B, C1 &amp; C2 social classes&#8221; el_id=&#8221;counter3&#8243; units=&#8221;%&#8221; el_class=&#8221;counter&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column css=&#8221;.vc_custom_1507972199386{margin-bottom: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center; color: #2e3192;\">Situation Analysis<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1540&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; el_class=&#8221;singleImgChart&#8221;][vc_column_text]With analysis of target audiences\u2019 characteristics, specially social class, age and gender, 8 districts had been chosen (red bars in the above bar chart). In order to maximize GRP, the most crowded highways &amp; two hotspots near well-known shopping malls with maximum impression &amp; DEC in these suggested districts were selected.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1527&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; el_class=&#8221;singleImgMap&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column css=&#8221;.vc_custom_1507978927774{margin-bottom: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center; color: #2e3192;\">Media Solutions<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1507977422247{background-color: #2e3192 !important;}&#8221;][vc_row][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;ClassPieChart&#8221; css=&#8221;.vc_custom_1507987999212{padding-top: 20px !important;}&#8221;][vc_pie value=&#8221;416&#8243; color_mode=&#8221;custom&#8221; color=&#8221;#ffffff&#8221; appearance=&#8221;counter&#8221; title=&#8221;sqm all around the city&#8221;][vc_pie value=&#8221;8&#8243; color_mode=&#8221;custom&#8221; color=&#8221;#ffffff&#8221; appearance=&#8221;counter&#8221; title=&#8221;Billboard &amp; Bridgeboard&#8221;][vc_pie value=&#8221;30&#8243; color_mode=&#8221;custom&#8221; color=&#8221;#ffffff&#8221; appearance=&#8221;counter&#8221; title=&#8221;Day Duration&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1544&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_row][vc_column css=&#8221;.vc_custom_1507979078847{margin-top: 20px !important;margin-bottom: 20px !important;}&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center; color: #2e3192;\">Results<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_section][vc_row][vc_column el_class=&#8221;ClassCounterResult&#8221;][vc_pie value=&#8221;56&#8243; color_mode=&#8221;custom&#8221; color=&#8221;#2e3192&#8243; appearance=&#8221;counter&#8221; units=&#8221;%&#8221; title=&#8221;Effective Reach&#8221;][vc_pie value=&#8221;2.2&#8243; color_mode=&#8221;custom&#8221; color=&#8221;#2e3192&#8243; appearance=&#8221;counter&#8221; title=&#8221;Est. 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srcset=\"https:\/\/armaniads.com\/en\/wp-content\/uploads\/2017\/10\/huawei-bilboard3.jpg 600w\" style=\"--ratio: 600 \/ 400\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" width=\"600\" height=\"400\"  alt=\"\"  \/><\/div><\/div><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_row el_class=&#8221;RowPdfClass&#8221;][vc_column][vc_raw_html]JTNDdWwlM0UlMEElM0NsaSUzRSUwQSUzQ2ElMjBocmVmJTNEJTIyaHR0cCUzQSUyRiUyRmFybWFuaWFkcy5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTclMkYxMCUyRmh1YXdlaS1wdXJwbGUucGRmJTIyJTNFRG93bmxvYWQlMjBGaWxlJTNDJTJGYSUzRSUwQSUzQyUyRmxpJTNFJTBBJTNDJTJGdWwlM0UlMEE=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section css=&#8221;.vc_custom_1507797572613{padding-top: 30px !important;}&#8221;][vc_row][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ClassHuaweiLogo&#8221;][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJpbWdodWF3ZWlsb2dvJTIyJTIwc3R5bGUlM0QlMjJ3aWR0aCUzQTE1MHB4JTNCJTIyJTNFJTBBJTNDaW1nJTIwc3JjJTNEJTIyaHR0cCUzQSUyRiUyRmFybWFuaWFkcy5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTclMkYxMCUyRmxvZ28taHVhd2VpLnBuZyUyMiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]Huawei Corporation was looking for a media agency to release one of its newest products, nova 2 plus! Due to this objective, they targeted a group of customers with special characteristics and started to share their knowledge with our media plan team for a 360 campaign&#8230; Here is an&hellip;<\/p>\n","protected":false},"author":3,"featured_media":1590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-6","description-off"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"With analysis of target audiences\u2019 characteristics, specially social class, age and gender, 8 districts had been chosen (red bars in the above bar chart). 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