As consumers, we will see outdoor ads almost every day while driving or walking along the street. However, it is getting harder and harder to get people’s attention and to create a great impact from a brand in their perceptions. Therefore, the ads should be attractive and impactful to impress the target audiences and they…
Do you recall the last advertisement you have seen outside in the street or at a shopping mall? Do you remember it? What was it about? How long did it take you to read it completely? Did you manage to catch the message in few seconds while you were passing by? In the advertising context,…
Huawei Corporation was looking for a media agency to release one of its newest products, nova 2 plus! Due to this objective, they targeted a group of customers with special characteristics and started to share their knowledge with our media plan team for a 360 campaign… Here is an overview of what they wanted us…