Despite all the time, energy, and thought given to it, the budget allocation has still remained one of the most difficult tasks that any media planner faces it. The reason why budgeting is difficult in the advertising world is that advertising is one of the many elements which contribute to selling a product or service.…
Although many pieces of research trying to present an integrated metric and framework for measuring the effectiveness of out-of-home media known as OOH, a universal framework which could be a measurement in a quantitative manner hasn’t been introduced yet. To solve the problem and give a better insight into the buying procedure, many organization such…
What was said in the previous blog that now it’s time to know about the evaluation of OOH media since our major focus and expertise is planning, buying, and monitoring of OOH media. Three of the four major steps in the media planning process was discussed in the previous blogs, Market Analysis, Media Objective Establishment and…