Brands and company are usually looking for great advertising deals to promote their products. These advertisements can be on TV, magazines, website banners or out of home ads. In order to place an ad on any media, you need to consult someone who is expert in the field of media buying.
Media buying is a process which is a combination of few phases that all work together to deliver the brand message in the right place, time and best budget allocation. In order to be successful in media buying the media buyer should pay attention to few points: target audience, target market, campaign goals and strategies. The media buyer is responsible for purchasing the best ad space for the best value to optimize the ads’ effectiveness during the whole campaign.
If you are a media buyer or a brand owner, you have to know that media buying is a process and it is not wise to jump to purchase phase without planning and research. Make sure you have gone through it step by step and never escape one.
Media buying process:
- Identify the target market and target audience
Always ask yourself, who are you trying to reach? And gather some demographic data. - Do research on the identified target market and target audience
This will increase the effectiveness of ads. Once you have identified your target, now, where can you find them? What are their habits and behaviors? Also, who are your competitors? How are they doing? - Set goals and objectives according to that specific product
What is the purpose of this campaign? What is the goal to achieve? Do you want to raise awareness? Or do you want to increase the sales rate? And preferably set measurable goals in order to measure the success rate of the campaign. - Strategize your purchase process
Define and plan a strategy for the budget and available media that suits your brand and product the best. - Execute the plan
This part is as important as the rest; you need relationships, negotiation skills and discipline.
If you are a brand owner and reading this article, you may have noticed by now that you need an expert to help you in this matter. The main reason is that the most important aspect of media buying is about building a good relationship between the media buyer and the channel or media owners. This relationship helps in the negotiation process for the best price and timing of ads.
Armani media agency is one of the best media agencies in Iran that it has started its business since 2005. Over the past decade, Armani media agency has grown in its business field and gain good experiences during its presence in the advertising field of Iran. Armani media agency’s focus is on OOH advertising because the team believes that OOH ads are still very powerful and unlike most media, people still like OOH advertisements. It is easy to spend the entire campaign budget unwisely and advertise on more billboards or other types of OOH ads but is it effective enough? At Armani media agency we believe that sometimes with good planning and execution, spending less money on fewer advertising spaces, can maximize the exposure of the ad and increase the efficiency of it, if it’s done correctly, in the right time and place.
Therefore, the professional and experienced team at Armani media agency has valuable resources and deep relationships to negotiate the best deals on behalf of their clients. The media buyers at Armani media agency will get the best spots of their client’s ads from the bus stop to the subways and billboards. They will assure their clients that the brand’s budget and time is well spent by proper negotiations and media planning.
If you are looking for best price for OOH advertising media and high efficiency of your ads, you can trust us.
