Huawei Corporation was looking for a media agency to release one of its newest products, nova 2 plus! Due to this objective, they targeted a group of customers with special characteristics and started to share their knowledge with our media plan team for a 360 campaign… Here is an overview of what they wanted us to do, and what we provided them.
nova 2 plus Target Group
smart, rational, experienced, knowledeable,
A person who desires something more, sth greater
Digital Native Energetic & Dynamic Striking a balance Trendy & Chic Smart Live for now Strive for more
In proportion of selected target group, Armani’s market research team started to prepare the OOH media plan to get fit with. A great campaign designed for whole country in different strategies. finally Huawei Co. selected a continiuous strategy for Tehran which was afforadable for them.
Million people aged 18 to 30 in Tehran
Million people aged 18 to 30 with social class of B, C1 & C2 in Tehran
of 18 to 30 years old people in Tehran was classified as B, C1 & C2 social classes
Situation Analysis
With analysis of target audiences’ characteristics, specially social class, age and gender, 8 districts had been chosen (red bars in the above bar chart). In order to maximize GRP, the most crowded highways & two hotspots near well-known shopping malls with maximum impression & DEC in these suggested districts were selected.
Media Solutions
sqm all around the city
Billboard & Bridgeboard
Day Duration
