In the previous blog, we’ve discussed elements that you should consider them in the third step of your media planning process, developing your media strategy. The last thing you should know in determining about your reach and frequency is the recency concept. Recency is all about being as close as you can to the purchase…
When you are planning for your new advertising campaign, one of the most important questions that you have to answer is where the best locations or areas are to spend your money there and have a better ROI for your specific campaign? One way that many media agencies help their clients is to show them…
As you read in the previous blog, media planning is a four steps process. We have discussed first one in detail and now we know about tools such as BDI/CDI matrix that many media agencies including Armani Media Agency use it to be a guide for their clients in determining their media budget. Now we…
As we talked about in previous blog, any marketing activity should take place in an IMC framework to have the best results in the end. As you might remember, in the progress of a marketing plan, marketers provide an IMC plan and there is after that that a firm comes to an agency as a…
The review of IMC’s basic concepts in previous blog (http://armaniads.com/understanding-integrated-marketing-communications-imc/ ) identifies a set of basic principles. We’ll show how these principles are applied to IMC campaign planning and program management in the sections that follow. So to summarize, here are 14 principles that guide IMC: Interactive communication is the glue that joins brands and…
Before reading this blog, you have to know that IMC concept is somewhat complex which is why this blog is going to be bit longer than a normal blog. So take a fresh air, be patient, and let’s start. Defining IMC The American Marketing Association defines integrated marketing communications (IMC) as “a planning process designed…