Design the Communications In the last blog ( http://armaniads.com/marketing-communications-marcom-process/ ) we discussed about the concept of communicating and its modes. Now that we know the platforms for communicating, it’s time to talk about designing a message and put it into a mix of our communication modes to deliver our message to individuals targeted by our…
The Communications Process Models Marketers should understand the principal elements of effective communications. A macro-model and a micro-model are two useful models in here. • Macro-model of The Communication Process The below figure demonstrates a macro-model with nine key contributors in an effective communication. Two represent the major parties— sender and receiver. Two represent the…
Advertising Agencies The advertising agency (or other types of marketing communication agencies) creates, produces, and distributes the messages. The working arrangement between advertiser and agency is known as the agency–client partnership. An advertiser uses an outside agency because it believes the agency will be more efficient in creating advertising messages than the advertiser would be…
Advertising is a paid form of persuasive communication that uses mass and interactive media to reach broad audiences in order to connect an identified sponsor with buyers (a target audience), provide information about products (goods, services, and ideas), and interpret the product features in terms of the customer’s needs and wants. Advertising is usually paid…
Brands and company are usually looking for great advertising deals to promote their products. These advertisements can be on TV, magazines, website banners or out of home ads. In order to place an ad on any media, you need to consult someone who is expert in the field of media buying. Media buying is a…
The outdoor ad is something beyond awareness; it attracts, engages and affects the target audiences in a strategic way. You can find out-of-home advertisements everywhere; in the streets, roads, buses, stations and etc. Therefore, OOH advertising media are valuable and effective ways to attract customers and consumers with loyalty to your business, brand or company.…