The outdoor ad is something beyond awareness; it attracts, engages and affects the target audiences in a strategic way. You can find out-of-home advertisements everywhere; in the streets, roads, buses, stations and etc. Therefore, OOH advertising media are valuable and effective ways to attract customers and consumers with loyalty to your business, brand or company. Now, if you want to promote your company, guarantee your success and raise your brand from bottom to the top, you have to plan and get counsel from experts in this field; you have to accept that they actually know better than you. They have studied in this field and have built many connections in this era.
Armani media agency is one of the best media agencies in Iran with a professional team, working their best to help national and international brands to raise their company and be successful in their own field. Since 2005, Armani media agency has started its business in Tehran and it has placed successful OOH advertising media throughout the years of its presence in marketing and advertising fields. The experts in Armani advertising agency have prepared few tips and tricks for your brand’s success:
1.Keep it simple
Keep this in mind, less is always more. People have only a second or two to look at OOH ads; if these ads are complex and full of information, most probably people will not be able to even read it completely and they cannot remember your message in any possible ways. So keep your OOH simple with very few words and an attracting design but not too complex that gets hard for people to understand the concept of it. OOH ads are not there to inform people, they are there to attract. Moreover, when people are hit with OOH ads, they are usually driving; they cannot read much and look for details. So remember, simplicity is the best key to OOH ads’ success.
2.If you are writing it down…
As it was mentioned above, show less with higher impact. Six or eight words are enough. According to studies done, it is endorsed that 6 seconds are enough for the industry average of a billboard. So if you want to deliver a long message to your customers, the billboard is not the best choice for you. You have plenty of spaces on a billboard but you are not forced to use it all. If you are using texts, it has to be simple, clear and visible. Use bold characters with big size. Lastly, do not forget to leave your contact address that will help with the consumers’ engagement.
3.Choose the best area
Spend your budget wisely. Highly populated areas with high-traffic are better places to put up outdoor ads; they are more expensive but at the same time they are more effective. Do not be tempted by cheap OOH units; they may be cheaper, but if you are looking for effective advertisement out of home, you have to spend some money for it. In Armani media agency, the team will plan for your OOH advertising to minimize the budget needed for your outdoor advertisement and will maximize the effectiveness of it. At times, it may be better to choose fewer locations to put up your ads and save your budget for locations with higher reach and higher interest of target audiences; Because if you spend too much money on the largest and the most expensive billboards while they are not located where your target audiences are living or working, then obviously you are wasting your money. Let your media agency choose the best area for your OOH ads. Armani media agency team has studied the area and the people of Tehran and other provinces in terms of their culture, preferences, habits, and routines; let us choose for you a site that it will not pose a problem and saves your money.
4.Make it attractive
Design is a very important part of billboards and all kinds of OOH ads. Attractive and creative designs will have more effect on customers’ perceptions. Design your outdoor ads in a way that your target audiences capture or film them and share it on their social media. Use catchy high contrast colors but do not overdo it. Too many colors and elements in your billboard design will defocus the audiences’ attention. Always remember, advertisement is not only for promoting a product or a brand but it is for impacting the target audiences psychologically and emotionally.
Armani media agency believes that leaving your OOH advertising to a media agency with a great background and record in putting up successful and effective outdoor ads will help your brand or company to walk towards success with well-planned and effective OOH advertising strategies. The diversity rate in Iran is quite high. The new generations are changing way too fast as well as their preferences. For putting up a successful billboard or any kind of outdoor advertisement, get help from a company that knows your target audiences better than themselves; you can trust us.
