A Way to Better Understand Advertising Agencies and Their Operations

Advertising Agencies The advertising agency (or other types of marketing communication agencies) creates, produces, and distributes the messages. The working arrangement between advertiser and agency is known as the agency–client partnership. An advertiser uses an outside agency because it believes the agency will be more efficient in creating advertising messages than the advertiser would be…

What Is Advertising

What is advertising?

Advertising is a paid form of persuasive communication that uses mass and interactive media to reach broad audiences in order to connect an identified sponsor with buyers (a target audience), provide information about products (goods, services, and ideas), and interpret the product features in terms of the customer’s needs and wants. Advertising is usually paid…