As consumers, we will see outdoor ads almost every day while driving or walking along the street. However, it is getting harder and harder to get people’s attention and to create a great impact from a brand in their perceptions. Therefore, the ads should be attractive and impactful to impress the target audiences and they should be placed in strategic locations.
Media advertising is well-known in almost every country and Iran is not an exception. In fact, the advertising media for OOH ads is very popular and effective in Iran. There is a huge demand for new brands; people want high quality and modern products specifically in big cities like Tehran. According to the Statistic Center of Iran, the population of Iran was 75,149,669 in 2011 and in 2016 has increased to 79,926,270 by 1.24%.
Tehran holds 16.6% (13,267,637) of Iran’s population which is the highest among all cities. The population of Tehran has increased 1.72% since 2011; a vast community of people that are highly diverse and open to changes. It also holds the title of 2nd most populated city in the Middle East region. The traffic jam is very heavy on Tehran’s streets and highways. People spend many hours in traffic every day and they spend less time watching TV. Hence, nowadays, TV ads are less popular and effective in Tehran while, the reach and frequency of OOH ads are very high. Therefore, spending more time in traffic jam will increase the time to see the outdoor ads and the impact of OOH advertisements accordingly.
There are 345 billboards in total all over Tehran. The billboards in crowded streets and highways such as Modarres, Hemmat, Chamran, Hakim and Resalat are the most strategic locations and the first priority to be chosen by brands and companies. Armani media agency is one of the top media advertising agencies in Iran which has started its business in 2005. Armani media agency has a precious experience in putting up OOH ads in Tehran and other provinces. Armani media agency and its professional experienced team offer various OOH media to foreign and local brands in Tehran such as:
- Billboards
- Bulletins
- Bridgeboards
- Strawboards
- Backlight boards
- Cinema complex ads
- Shopping mall complex ads
- Bus advertising
- Metro advertising
The market research team in Armani media agency has studied the people in Iran and it is aware of their preferences, habits, and routines through scientific and reliable tools and references to offer the best and the most effective OOH advertising media to let your brand shine in customers’ eyes. We, at Armani advertising agency, believe that the advertising capacity of large cities like Tehran is very high as it is the capital metropolis of Iran. Despite its high population, the purchase ability of people is higher and it can increase brands sales rate significantly. If you are looking forward to your brand’s success, leave it to the hands of professionals.
