The Communications Process Models Marketers should understand the principal elements of effective communications. A macro-model and a micro-model are two useful models in here. • Macro-model of The Communication Process The below figure demonstrates a macro-model with nine key contributors in an effective communication. Two represent the major parties— sender and receiver. Two represent the…
Brands and company are usually looking for great advertising deals to promote their products. These advertisements can be on TV, magazines, website banners or out of home ads. In order to place an ad on any media, you need to consult someone who is expert in the field of media buying. Media buying is a…
The outdoor ad is something beyond awareness; it attracts, engages and affects the target audiences in a strategic way. You can find out-of-home advertisements everywhere; in the streets, roads, buses, stations and etc. Therefore, OOH advertising media are valuable and effective ways to attract customers and consumers with loyalty to your business, brand or company.…
As consumers, we will see outdoor ads almost every day while driving or walking along the street. However, it is getting harder and harder to get people’s attention and to create a great impact from a brand in their perceptions. Therefore, the ads should be attractive and impactful to impress the target audiences and they…
Do you recall the last advertisement you have seen outside in the street or at a shopping mall? Do you remember it? What was it about? How long did it take you to read it completely? Did you manage to catch the message in few seconds while you were passing by? In the advertising context,…
