Marketing Communications (MARCOM) Process

The Communications Process Models Marketers should understand the principal elements of effective communications. A macro-model and a micro-model are two useful models in here. • Macro-model of The Communication Process The below figure demonstrates a macro-model with nine key contributors in an effective communication. Two represent the major parties— sender and receiver. Two represent the…

Media-Buying-in-OOH-Advertising

Media Buying in OOH Advertising

Brands and company are usually looking for great advertising deals to promote their products. These advertisements can be on TV, magazines, website banners or out of home ads. In order to place an ad on any media, you need to consult someone who is expert in the field of media buying. Media buying is a…

The key to a successful OOH advertising

The outdoor ad is something beyond awareness; it attracts, engages and affects the target audiences in a strategic way. You can find out-of-home advertisements everywhere; in the streets, roads, buses, stations and etc. Therefore, OOH advertising media are valuable and effective ways to attract customers and consumers with loyalty to your business, brand or company.…

OOH Advertising In Iran

Do you recall the last advertisement you have seen outside in the street or at a shopping mall? Do you remember it? What was it about? How long did it take you to read it completely? Did you manage to catch the message in few seconds while you were passing by? In the advertising context,…